North American Markets

1. Local Cut-inDMA: 4
WHYY-FM 90.9 (NPR) PhiladelphiaSpot Cost: N/A
06/11/200805:32 PM - 05:40 PM Est. Audience: N/A

00:01:53 a new incentive to quit now that the legislature has been on the governor Rendell a bill banning smoking in most public places and work site ... and there's new research from the University of Pennsylvania shedding light on why ... quitting is easier for some smokers than for others .... the study compared DNA samples from five hundred and fifty smokers to look for genetic markers related to smoking addiction ... roughly half of the participants had successfully quit smoking and university trials ... the other hand has been able to quit even if smoking station needs ... professor Karen Lerman is the director of the tobacco use Research Center at the University of Pennsylvania ... she says that together with research as to other universities ... the way able to identify several novel gene variants that provide clues to the basic biology underlying nicotine dependence and quitting ... one example it is there a number of genes that are called salad quiche and molecules ... basically these are genes that code for proteins that are important in cell to cell communication in the brain ... so if these regimes that are important in how cells communicate with each other and signaling including possibly the signaling up for war against us he is keen to insist that they also found genes that may be involved in the metabolism of drugs used in spoken to sanction such as nicotine replacement and specific anti-depressants ... researchers hope to use his discovery in follow up studies to develop better smoking cessation treatments ... and to identify which treatments will work best for individual smokers ... kind of a jury trial and behavioral Health Desk ... 00:03:44

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